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Which programming paradigm and language?
It is essential to pick an appropriate programming paradigm and programming language for the programmatic WWW authoring endeavor
Paradigm
The functional paradigm seems to be attractive
The imperative paradigm does not fit well
The object-oriented paradigm may also be attractive
Language
A language with a simple, uniform, and flexible syntax is to be preferred
Rigid and complicated syntactic constructs do not fit well with authoring of natural language texts
Lisp
is a good choice - but not necessarily the only choice